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Internal branding: conceptualization from a literature review and opportunities for future research | SpringerLink
Brand authenticity: literature review, comprehensive definition, and an amalgamated scale: Journal of Marketing Theory and Practice: Vol 31, No 2
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PDF) CHAPTER II LITERATURE REVIEW | Raja ram - Academia.edu
Determinants of Brand Equity from the Consumer's Perspective: A Literature Review | Semantic Scholar
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PDF) The Impact of Brand Image on Consumer Behavior: A Literature Review
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CHAPTER 2 LITERATURE REVIEW 2.1 Brand 2.1.1 Brand
